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Plan35 Team

Plan35: a new positioning as an International Intelligence Hub

February 17, 2026

Plan35 is entering a new phase in its history by evolving from an operational consultancy into an International Business Intelligence Hub, becoming a strategic reference for international companies wishing to import from Brazil.

This repositioning was born from the maturity built up over the years and the growing need for market intelligence, predictability, and security in international operations, especially with regard to the Brazilian furniture sector.

The international market demands more than just execution. It requires scenario analysis, cultural understanding, innovative solutions, and a business-oriented strategy. In this context, Plan35 assumes the role of strategic brain for international clients in Brazil, connecting markets, translating needs, and guiding decisions. The brand operates through service tracks, keeping pace with each client's specific needs and sustaining long-term relationships, focusing on structured and healthy growth.


What does it mean to be an International Intelligence Hub?

Plan35 doesn't sell products. It delivers market intelligence, operational excellence, and strategic relationships, offering secure and transparent solutions for international companies in Brazil.

Being an Intelligence Hub means:


  • Understanding and translating the client's real needs;

  • Acting as a strategic bridge between markets;

  • Protecting business relationships;

  • Supporting decisions with clarity and a vision for the future;

  • Offering operations while respecting countries’ regulations.

Plan35 and Sellmaq Máquinas, a connection that strengthens the market

Plan35 and Sellmaq are brands led by CEO Marcelo Haefliger. Both will now operate in a complementary manner, with independent identities, strengthening their international presence, internal structure, and ability to consistently scale results.

“The question we asked ourselves was: ‘why not offer a comprehensive solution to the client?’ From this, we aligned a new perspective on the brands, which keeps our core values alive, but positions us to take us further, thus providing the client with everything from an International Intelligence Hub to the best in terms of quality that only the Brazilian machinery industry has. These are two universes that we have built with highly qualified professionals, and each year we validate even more, both the client's need to receive these services and our commitment to excellence in delivery,” emphasizes Marcelo Haefliger.


Strategy, Relationships, and the Future

With a more consultative, clear, and human tone, Plan35 believes that good international business is born from solid relationships based on transparency, empathy, and market intelligence.

“Our brand continues to connect people, companies, and cultures – not just to generate business, but to build the future. That’s what makes us passionate about thinking about international trade every day,” says Plan35 Coordinator, Veronica Mainardi Piletti.